Put the bottom line on top
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Experience. Inspiration.




Wil Wurtz

Wil Wurtz is a pioneer in CRM and customer value. He combines knowledge and expertise in marketing, psychology, statistical analysis, ICT and management. In the early nineties he was co-founder of MSP Associates, a CRM consulting firm “avant-la-lettre”, known for the Customer Marketing method. Previously he was a member of the Board of Directors of the international marketing research company InterView Europe Ltd. He was founder of CRM Association NL, the Dutch network for CRM professionals. He is a lecturer at Beeckestijn Business School for the Post Master Course CRM. As the author of books and articles and as speaker at conferences, he has contributed to the development of CRM in Europe. 


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 Marcel wiedenbrugge

Marcel combines knowledge and experience in account management/sales, credit management, service management and related software solutions. In the past he worked for companies like Ricoh, Van Ommeren Ceteco, PCD Polymere and Yamaha Musical Instruments Europe.

Most of the time he worked in a B2B environment, but he is also quite familiar with retail. Marcel is an entrepreneur, speaker, writer, researcher, trainer and consultant. He develops, organizes and conducts workshops, trainings, seminars and congresses. He frequently writes articles and is the author of several books. 


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Michael Dennis

Michael C. Dennis is a partner in CoveringCredit.com, a credit and collection consulting company located in California. Michael is the author or co-author of four books including: “The Credit and Collection Handbook” and “Credit and Collection Forms and Procedures Manual.” He has been a featured speaker at numerous national and regional credit conferences.   Michael works as a part-time instructor for the Credit Management Association as well as for the Wisconsin Credit Association.  Michael has also taught the CAP and ACAP programs intended for working credit and collection professionals for more than ten years.  Michael received an M.B.A. from Pepperdine University, and received the Credit Business Fellow Accreditation from the National Association of Credit Management.


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